No-Show Cost Calculator
Every empty chair, bay, or time slot is revenue you already sold and didn't collect. See what no-shows actually cost your business — and what automated reminders give back.
You lose per month
You lose per year
Assumed recovery per year
Use your own appointment value, no-show rate, and recovery assumption — the calculator shows the scale of lost revenue and what preventing a share of those missed appointments would be worth.
How to reduce no-shows at your business
- Automated SMS + email reminders — send them before each appointment, with a reschedule link in every message so customers can move the booking instead of disappearing.
- One-click rescheduling — customers who can't make it should reschedule, not disappear. Put a reschedule link in every reminder.
- Deposits or prepayment — a financial commitment at booking time dramatically increases show-up rates.
- A clear cancellation policy — publish it, enforce it, and waive it once for goodwill.
- Follow up on no-shows within 24 hours — a friendly message and a rebooking link recovers more customers than you'd expect.
Frequently asked questions
What is the average no-show rate for appointment businesses?
No-show rates vary widely by industry and business, so use your own numbers in the calculator. SBM Portal sends automated SMS and email reminders before every appointment, with a reschedule link so a customer can move the booking instead of missing it. We do not publish a guaranteed reduction figure.
How do automated reminders reduce no-shows?
Reminders sent before an appointment keep the commitment top of mind and give customers an easy way to reschedule instead of simply not showing up. Set your own recovery assumption in the calculator above to see the effect on your numbers.
What else reduces no-shows besides reminders?
The most effective additional measures are requiring a deposit at booking, a clear cancellation policy with a stated fee, one-click rescheduling links in every reminder, and following up with no-shows within 24 hours to rebook them.